The product in this UGC campaign is Viva Naturals Krill Oil. Krill oil is a health supplement made from tiny ocean creatures called krill. It’s packed with omega-3s, which are great for your heart, brain, and joints. The product comes in easy-to-swallow capsules, and the bottle looks sleek and modern—perfect for a photo!
Why is krill oil a good fit for a UGC campaign? Because it’s a product people can get excited about. Many people use krill oil to feel healthier, and they love sharing their experiences with others. Plus, the bottle looks great in pictures!
How the UGC Campaign Worked
The campaign was simple and fun. Here’s how it worked:
- The Job: Creators were asked to take a selfie with the product (there are other types).
- The Platform: The campaign was hosted on JoinBrands, a platform that connects brands with people who want to create content.
- Earnings: Creators earned $15.00 for creating and submitting their selfies.
- Reimbursement: Since creators had to buy the product first, they were reimbursed $24.99 for the cost of the krill oil.
- Platform Fee: JoinBrands took a small fee of $3.00 for hosting the campaign.
Why Was This Campaign Successful
This UGC campaign was a hit for a few reasons:
- Easy to Join: All creators had to do was take a selfie. No complicated instructions!
- Great Rewards: Earning $15 for a simple photo and getting reimbursed for the product made it worth it for creators.
- Authentic Content: The selfies felt real and relatable. When people see others using a product, they’re more likely to trust it.
- Engagement: The photos got lots of likes and comments, which helped spread the word about Viva Naturals Krill Oil.
Lessons Learned and Tips for Future Campaigns
Here are some things we learned from this campaign:
- Keep It Simple: Asking for a selfie was easy and fun. Complicated tasks might scare people away.
- Fair Pay: Paying creators well and reimbursing them for the product made them happy and motivated.
- Pick the Right Platform: JoinBrands was a great choice because it’s easy to use and connects brands with the right creators.
If you’re thinking about running a UGC campaign, remember to make it fun, fair, and easy for everyone involved!
NOTE: You can read about how I started my UGC journey.
Conclusion
The Viva Naturals Krill Oil UGC campaign was a big success. It showed how powerful UGC can be when it’s simple, authentic, and rewarding. If you’re curious about krill oil, why not give it a try? And if you love it, share a selfie with your friends—you might just inspire them to try it too!
What do you think about UGC campaigns? Have you ever created content for a brand? Share your thoughts in the comments below! 😊